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The benefits of branding for your business
Branding is like a big sign that tells people who you are and what you do. It helps your business stand out, be remembered, and be trusted by customers. It builds loyalty, sets you apart from the...
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How a brand strategy can give you ultimate brand clarity
Strong brands don’t just happen. They’re the result of a well-thought-out strategy that guides how a company operates and is tightly bound to its understanding of customer needs. It’s this very...
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How to use a brand strategy
You probably know that a brand strategy is good for your business (if not, read this first). But what the heck do you actually do with it? It’s not just another box to check off the to-do list, it’s...
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Managing your online business with Clickup
In the fast-paced world of online small businesses, managing tasks effectively is key to success. ClickUp is the go-to tool for entrepreneurs like you, providing a reliable and customizable solution....
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How to DIY your brand strategy in 4 steps
Building a powerful brand doesn’t have to feel like putting together a 1000-piece puzzle with missing pieces. Even in the early stages of your business, you can establish a strong foundation for your...
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How to avoid a DIY branding fail
If you’re feeling a mix of excitement, uncertainty, and perhaps a touch of frustration as you attempt DIY branding, you’re not alone. Many passionate entrepreneurs dive into branding, eager to carve...
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How to choose brand colors
Choosing colors for your brand can feel like sorting through a giant box of crayons. When it comes to the colors you use for your brand, it’s not just about making things look pretty; colors speak a...
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The do’s and don’ts of brand colors
Are you stuck in a loop of changing your brand colors constantly, desperately searching for that perfect combination that feels just right? This list of top dos and don’ts will help you end your color...
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How to use your brand colors on your website
Your website is an extension of your brand so therefore your brand colors need to be represented consistently on your website. Using your brand colors effectively on your website, ensures that every...
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How to choose brand fonts and the best font resources
There are no less than a million font choices out there. With so many choices it is easy to get overwhelmed by how to choose brand fonts. But it’s important to choose the right fonts and the right...
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Understanding font licensing and legally using fonts on your website
Understanding font licensing is essential when incorporating fonts into your website to ensure you meet the requirements set by the font creators. Most people are unaware of this, but if you use your...
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The do’s and don’ts of brand typography
Brand typography might seem like one of the fun parts of creating your brand. Choosing fonts to use for your brand is fun, but it’s not a game of picking a fun font and changing it when you see a new...
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3 things to remember when pairing brand fonts
After scrolling through the endless font options and finally landing on the perfect brand font, you most likely will need to keep scrolling and find another one. While one powerful brand font can make...
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5 Things a pre-made brand can help you do
We’re constantly bombarded with new trends, seasonal palettes, and the ever-changing landscape of design inspiration. It’s tempting to play the chameleon, adapting our colors and fonts to fit the...
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3 Unique ways to use video on your website
Everywhere you look in the online business world, you see video. The days of still photos alone are long gone and it’s time to bring some movement to your website too. Using video on your website is...
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4 signs of an outdated website
No one likes to land on a website that feels like it’s been sitting on the shelf a little too long. Visitors to an outdated website may become frustrated navigating through cluttered pages and...
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6 website stats you need to know and track
Tracking website statistics is essential for understanding your site’s performance and making informed decisions to improve its effectiveness. You need to know and track these six key website stats to...
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6 Strategies to design a better website
Building a strategic website is essential to establish a strong online presence and achieve your goals effectively. But how do you design a better website? Designing a better website involves...
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The top 3 priorities when building a website
When you sit down to build your website, you’re likely bombarded with a laundry list of things to do. You’re navigating through a maze of confusing terms like HTML, CSS, and JavaScript, feeling like...
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5 Things your website should do
You know you need a website for your online business. You know it is extremely valuable to have a killer online presence. But what should your website actually DO? When it comes time to sit down and...
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